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Batikku

Batikku merupakan produk acroBatik yang menjual kain batik bermotif fraktal. Kami mengerti bahwa tak semua konsumen kami memililiki ukuran yang seragam, untuk itu acroBatik menyediakan kain yang bisa anda jahit sendiri di penjahit kesayangan anda. Motif-motif kain yang kami tampilkan bisa langsung anda dapatkan, baik dengan membeli dalam jumlah sedikit maupun banyak. Batikku juga memungkinkan untuk menerima pesanan untuk motif tertentu sehingga hanya anda sendiri yang memiliki motif tersebut dan konsumen lain tidak berhak mendapatkan motif tersebut. Sehingga selain kesan elegan, Batikku juga memberikan kesan bahwa motif yang anda kenakan adalah kepribadian anda.

Batikku 1

Once we acknowledge the role that distinction plays in structuring consumption, it’s easy to see why people care about brands so much. Brands don’t bring us together, they set us apart. Of course, most sophisticated people claim that they don’t care about brands—a transparent falsehood. Most people who consider themselves “anti-consumerist” are extremely brand-conscious. They are able to fool themselves into believing that they don’t care because their preferences are primarily negative. They would never be caught dead driving a Chrysler or listening to Celine Dion. It is precisely by not buying these uncool items that they establish their social superiority. (It is also why, when they do consume “mass society” products, they must do so “ironically”—so as to preserve their distinction.)

Batikku 2

Once we acknowledge the role that distinction plays in structuring consumption, it’s easy to see why people care about brands so much. Brands don’t bring us together, they set us apart. Of course, most sophisticated people claim that they don’t care about brands—a transparent falsehood. Most people who consider themselves “anti-consumerist” are extremely brand-conscious. They are able to fool themselves into believing that they don’t care because their preferences are primarily negative. They would never be caught dead driving a Chrysler or listening to Celine Dion. It is precisely by not buying these uncool items that they establish their social superiority. (It is also why, when they do consume “mass society” products, they must do so “ironically”—so as to preserve their distinction.)

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